The Google Apps partner ecosystem is growing. If your company is in the Google Apps business, is enough being done to differentiate from other competitors? Continue reading to learn some ways that your firm can stand out by partnering with Nava Solutions.

Google Apps now has more than 10000 resellers! This was one of the major announcements stemming from the Google Enterprise Partner Summit,  which took place in San Francisco last week. In addition to the sheer multitude of companies signing up as partners, more established technology vendors such as CDW have also joined in.

This is a terrific metric, representing more than 65% growth over a two year period. (In July, 2012 this number was 6000.)

We’d like to welcome all new partners that are incorporating Google Apps in their business strategy as it further solidifies Google Apps as a proven technology with the ability to power modern businesses. And while we couldn’t be happier for this news, the fact is that resellers now have more competitors and a differentiation strategy today is more important than ever.

Google’s channel partners may need to reinvent themselves and figure out how to provide additional value and a more robust set of services and products to their customers. As David Politis from Bettercloud mentions:
In the long term, as companies come to rely more on Google Apps, they’ll look to their resellers to provide a well-rounded all-cloud IT environment. As a reseller – really your customers’ “cloud advisor” – it’s your responsibility to shepherd them into this new IT landscape.

Many customers will have special requirements that surpass the […]